The Book

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How They Did It: Billion Dollar Insights from the Heart of America

 

Wildly successful companies all appear to be the same. The founder starts something and boom! Before you know it, magically, the heretofore unknown company is worth a billion dollars. End of story. The reality is usually the opposite – an incredibly rich, complicated and nuanced adventure. The public never learns about the blood, sweat and tears that went into building the company.

How They Did It takes you behind the scenes into the stories of launching, building, and growing a company. Through interviews with 45 of the most successful living company founders ever to come out of Illinois, Indiana, Michigan, Minnesota, Ohio, and Wisconsin readers can get thoughts, ideas, and inspiration from brilliant, private company inventors and innovators.

We defined a successful founder as someone who launched, grew, and sold a company for approximately $100 million or more, or took their company public for $300 million or more in market valuation. As a collective group, these founders created approximately $41 billion in value in the world as measured by either the price of the company at point of sale or public market valuation. How They Did It features founders including:

 
 

Learn Even More with the How They Did It Audio Program

Get extended content including:

  • Series of 10 founder studio recorded interviews

  • Released following print publication

  • 6 new hours of Q&A not included in the book

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The Founders

 
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