Life Changing Conversations for Entrepreneurs

Howard Tullman Presents on Social Media at the Ace Convention in Las Vegas

Howard Tullman is a brilliant thinker, and I knew that before we interviewed him on September 8, 2008 at the Four Seasons Hotel in Chicago for How They Did It: Billion Dollar Insights from the Heart of America.

Recently, Howard gave a presentation on social media at the Ace Convention in Las Vegas. I’ll highlight two points he makes:

(1) We are moving from a search culture to a peer recommendation culture.

(2) People are coming to trust a friend or contact’s recommendation rather than independent third party information.

Very interesting. Does that mean that people are starting to become somewhat weary of online search engines? Even user review services such as  “yelp”? I can see how we are moving into somewhat of an information overload…even with a plethora of sites out there that provide you with peer reviews and recommendations of restaurants or beauty salons, I guess people still long for referrals from trusted friends. It just can’t be replaced, especially when there is so much out there to “weed through”. Another great point Howard makes: build a deeper experience with your current customers rather than attempting “conquest” marketing – the pursuit of new customers – or attempting to retrieve lost customers. Howard says the wasted effort on lost or new customers far surpasses gains from serving current customers.

Great presentation, Howard!

About Robert Jordan

Robert Jordan has been launching and growing companies and helping other entrepreneurs do the same for the past 20 years. He has authored book and audio series including How They Did It: Billion Dollar Insights from the Heart of America (RedFlash Press), featuring 45 leading company founders who've created $63 billion in value from scratch, and How They Did It Nightingale-Conant audio program . His startup, Online Access, the first Internet-coverage magazine, landed on the Inc. 500 list of fastest growing companies. His newest endeavors are RedFlash, a strategy execution team, and The Association of Interim Executives, which champions interim management as its own global specialty. You can also find Robert on Google+ and Twitter. View all posts by Robert Jordan

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