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Now This is The Way to do a Book Tour

This past Friday, September 3rd, I had the opportunity to hear Tony Hsieh, CEO of Zappo’s, speak at EO Chicago’s Learning Event. Tony has been traveling the country on a tour bus with a dozen Zappo’s acolytes in support of his first book Delivering Happiness: A Path to Profits, Passion, and Purpose.

This is one smart dude. What most impressed me is that he appears to walk the talk. Zappo’s recruits employees not only for competence and skills but equally for fit with culture and personality. He said that either upfront or after a person’s on board, if their skills were superior but personality was difficult, they’d be given the boot. And this is the same company that has famously had a $2,000 cash offer for trainees to leave following their training.

Now if they would just add a tour of the bus, that would’ve been even better.



About Robert Jordan

Robert Jordan has been launching and growing companies and helping other entrepreneurs do the same for the past 20 years. He has authored book and audio series including How They Did It: Billion Dollar Insights from the Heart of America (RedFlash Press), featuring 45 leading company founders who've created $63 billion in value from scratch, and How They Did It Nightingale-Conant audio program . His startup, Online Access, the first Internet-coverage magazine, landed on the Inc. 500 list of fastest growing companies. His newest endeavors are RedFlash, a strategy execution team, and The Association of Interim Executives, which champions interim management as its own global specialty. You can also find Robert on Google+ and Twitter. View all posts by Robert Jordan

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