Tag Archives: Sally Hogshead

The Latest in ADD: ADOS

David Zach

I just heard a great new acronym for the rampant attention deficit issue we all know and love. This was relayed to me from futurist and speaker David Zach:

ADOS: Attention Deficit…Ooh Shiny!

Later I heard author Sally Hogshead, creator of the Fascinate Test, say that the average person’s attention span has plummeted from 20 minutes to 9 seconds…or roughly to that of a goldfish. Which means …Ooh Shiny!

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