How We Did It

How They Did It is the culmination of inspiration and dedication from many people. The book was not possible without their support and assistance.

This book started with a thought. I was sitting in the SeaTac airport in Seattle waiting to fly home to Chicago. I had picked up a book of inspiring quotes and then started wondering if anyone had ever published advice from great company founders as a simple book of quotes. I would love to know how they did it, how they hit their home runs, especially the great company founders around me in the Midwest.

Interviews for How They Did It began on September 8, 2008 when 21 founders gathered at the Four Seasons hotel in Chicago to multi-author this book in 90 minutes.