JD Gershbein, President of Owlish Communications and LinkedIn expert sat down with me to talk about how entrepreneurs can best use LinkedIn. It’s not just a matter of dutifully putting your name, rank and serial number on a profile. JD suggests using LI as a way for people to learn about you in a completely different sense than what they might see on your website or from a friend’s casual reference. Not only is LI highly searchable by Google, but it is a great way to brand yourself and generate referrals very specific to your expertise. Take a look/listen. This video will get you thinking of ways you can optimize your LinkedIn profile to bring you more business.