The recent post on naming a company, “Got 5 Letters?” got me thinking about the naming process a bit more. So I interviewed Brannon Cashion, president of Addison Whitney, a well-known corporate naming firm. If you don’t have $50k to hire Brannon, take a listen to learn some pointers from an expert. Some of this is common sense, for example, don’t name a company something if you can’t own the domain name as well! A bit less obvious – research translations into other common languages. Are you making up a name that actually means something in Spanish, French, Chinese? Something bad? What was the story about a Chevy car, was it the Nova? Means “doesn’t go” in Spanish?
Brannon’s a good guy – here’s some free pointers for you.